Furniture giant IKEA took to the streets of Seattle in July with its biodiesel-powered mobile 3D showroom designed to promote environmentally conscious living. The "Live Small in a Big Way" campaign offers fun, economical solutions to small space living. The showroom, which toured the streets of Seattle July 14-26, featured a complete room display with furniture that can be incorporated into petite spaces, acting as a mobile idea-book for consumers. GoMobile Advertising partnered with IKEA to create this unique mobile display. According to company officials, GoMobile offers a unique alternative to traditional print, radio, television, and outdoor advertising. Their entire fleet of diesel trucks runs on a B20 biodiesel blend (20 percent biodiesel, 80 percent petroleum diesel).